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A Complete Guide to Direct-to-Consumer (DTC) Marketing

DTC marketing has become ubiquitous and it has become hard for any digital marketer or business to ignore it. While many people are thinking that the pandemic has catapulted the popularity of the DTC marketing concept, even before it, both small and medium-sized businesses were trying to get rid of the intermediary and build a direct connection with the customers.

When you have the whole customer journey under your control button, it becomes quite easier to achieve the retention goals and get the expected results from your marketing efforts. Many businesses have understood that they don’t need to rely on retailers anymore. If a brand is ready to go all alone, DTC marketing offers a strong path forward.

In this guide, we will delve a bit deeper and try to fathom every aspect of DTC marketing so that you can make the most of it.

What is Direct-to-Consumer marketing?

In direct-to-consumer marketing, a brand reaches out to the customer directly rather than relying on any type of intermediary service. All the brands that are not using DTC marketing rely on the middlemen to both sell and market their products.

With the influx of both internet users and online shopping, DTC has become a great hit among all consumer packaged goods or CPG brands. Because of the removal of middlemen, the CPG brands can easily sell, market, distribute and target directly to the consumers while offering advantages like low prices and better customer relationships.

What is the difference between DTC and B2C marketing?

Although even B2C companies also have to market to consumers only, they usually sell their products through online physical vendors or through online platforms. Because of this, they don’t have to work on attracting customers to the website to generate sales. It is the retailer that does the marketing for B2C companies.

However, digital marketing practices rarely stay constant and the phase of the pandemic has forced many B2C companies to expand to DTC marketing practices. More and more B2C companies are joining the race of DTC marketing to stay afloat in an always-changing and evolving market.

How to incorporate DTC marketing into your business?

If you are impressed with the idea of DTC marketing and willing to make it an important part of your organization but don’t know how to do it, don’t worry, we are here to help you. Here are a couple of ways you can include DTC marketing in your business.

Take advantage of social media platforms

Since social media platforms offer a direct bridge between companies and buyers, they can be used as one of the best tools for DTC marketing. With better social media tracking, you can build and develop a company-consumer relationship by offering new products that hit the same note that your customers sing when it comes to expectations.

You can also take advantage of user-generated content by promoting the use of hashtags and offering special rewards for getting the word out about your proposals. For example, you can simply ask people to click a photo with your brand logo, use a specific hashtag and post it on social media to get special rewards and discounts.

Invest in influencers

Everyone is talking about influencer marketing on the internet and it has become so popular for good reasons. Whether it is YouTube, Facebook, or TikTok, influencers are present everywhere and they are getting views and visits millions. You just have to pay these influencers to show your product in their videos or stories to garner more likes, and followers and generate more sales.

If you have plans for DTC eCommerce marketing, influencer marketing can prove to be the most fruitful tool. Since your brand or product will be shown by an influencer with a huge following, all his or her followers will get to know about your product and this is another great form of DTC marketing.

Personalized emails

Using emails for DTC marketing might sound like an old-age idea but with an ROI of 4400%, email marketing for DTC is still considered the holy grail of communication, especially when used well. You need to work on growing your email list to generate sales and you have to properly strategize your email marketing campaigns.

It might take some time, patience, and dedication to turn a new email subscriber into a customer but with a nice and catchy email copy and the right frequency, you can boost the speed of transformation. You can even take help from companies offering DTC eCommerce services.

When used well, DTC marketing becomes the most fruitful marketing tool since it allows brands to directly market to the customers and there is no intermediary involved. But if you lack the skill and experience required to carry on with your DTC marketing, you can outsource it.

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