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Top Small Business Marketing Trends In 2023

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Marketing for small businesses is always changing, and it’s important to stay up-to-date with the latest trends. In 2023, now is the perfect time to start preparing your small business marketing strategy. In this article, we’ll be taking a look at some of the top small business marketing trends expected in 2023. Keep reading to learn how you can make sure your small business stays ahead of the competition in 2023.

Email Marketing Will Remain Relevant in 2023

Email marketing has been around for a long time, and it’s not going anywhere. In fact, it’s only going to become more relevant in the coming years. Here’s why:

1. More people are using email.

There are now 3.8 billion email users worldwide, and this number is only going to grow. As more people get online and use email, businesses have more opportunities to reach their target audiences through this channel.

2. Email is still the most effective form of marketing.

Despite all the new marketing channels that have popped up in recent years, email remains the most effective way to reach your customers and generate leads. In fact, a recent study found that email marketing has a median ROI of 122%, which means it outperforms most other marketing channels (including social media, paid advertising, and direct mail).

3. Email is more personal than ever before.

With advances in technology, businesses can now send highly personalized emails to their customers. This means that customers are more likely to engage with your email content and take action on your offers if they feel like you’re speaking directly to them.

4. You can automate your email marketing campaigns.

One of the best things about email marketing is that you can automate much of the process, from sending out emails to segmenting your list to tracking results. This saves you a lot of time and makes it easier to stay consistent with your campaigns.

Influencer Marketing Becomes Increasingly Popular on Instagram and TikTok

Influencer marketing has become increasingly popular on Instagram and TikTok in recent years. This form of marketing allows businesses to partner with social media influencers who have a large following on these platforms. The influencer then promotes the business to their followers through posts and stories.

This form of marketing is effective because it allows businesses to tap into a large audience that they would not be able to reach otherwise. It also allows businesses to build trust with potential customers as they are being endorsed by someone that they follow and trust.

If you are considering using influencer marketing for your small business, make sure to do your research and partner with an influencer who aligns with your brand.

Live Streaming and Short-Form Vertical Videos Remain Invaluable

The popularity of live streaming and short-form vertical videos continues to grow, as they offer an immediate and intimate way to connect with audiences. These formats are particularly valuable for small businesses, who can use them to connect with customers and followers in real-time.

Live streaming is a great way to show off your products or services in action, and answer any questions that potential customers may have. Short-form vertical videos are perfect for sharing quick tips or promoting special offers – and because they’re so easy to consume on mobile devices, they’re ideal for reaching busy consumers on the go.


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